Email marketing is a marketing approach through which commercial messages are sent to a group of people via email. If we understand it more broadly, every email sent to a potential customer or client can be considered a real example of email marketing. Marketers can send their advertisements to the purchased contact list or to the company's existing customer database.
For this purpose, it is important to point out that, unlike cellular marketing, which was once considered a negative means of mass media, because advertisers buy lists of numbers and send relevant and irrelevant content to people, email marketing suggests a method that allows consumers to subscribe to receive further promotional letters, and allow them to easily unsubscribe after they are tired of receiving emails. You can check out https://www.pebblepost.com/ for getting more information about email marketing trends.
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Email marketing, in fact, is a powerful channel for reaching a targeted audience and can be used to achieve a number of different goals as well. Below I present 5 interesting facts about email marketing.
Email marketing is not only effective for desktop users but also for mobile users. The biggest number uses the iOS mail client on the iPhone or iPad. The next largest group uses Gmail, which has more than one billion users. 55% of emails are opened on mobile devices. Replies sent from a cellphone are 54% faster than those sent from a desktop. According to calculations and predictions, in 2018 2,282 million people will open their emails on mobile devices.